WINNIPEG, CANADA – Travel Professionals International (TPI), a member of Virtuoso and Canada’s leading network of independent travel advisors, today announces the appointment of Trudy McMillan as Western Canada Regional Sales Manager, effective immediately.
“I’m pleased to announce Trudy McMillan as TPI’s new Western Canada Regional Sales Manager,” said Tim Morgan, TPI Vice President. “With her wealth of knowledge and industry experience, Trudy will be an exemplary addition to our team.”
McMillan comes to TPI with over 25 years of experience in the Canadian travel industry, including as Regional Sales Manager in BC and the Prairies for Sears Travel and most recently as Area Sales Manager in Southern Alberta for Sears Travel where she developed and implemented local growth strategies for retail locations. In her role with TPI, McMillan will work closely with TPI’s Director of Sales, Penny Martin, and TPI’s Regional Sales Managers for Ontario and Atlantic Canada, Rhonda LaFosse and Lisa Geddes, respectively, in delivering sales and training initiatives to assist advisors in meeting their business goals.
“I am honored that TPI has given me this opportunity to work with this strong and passionate organization,” said McMillan. “I feel very fortunate and my focus will be to support TPI advisors so together we can develop and grow the business.”
As previously announced, TPI is embarking on a renewed focus in three core areas which it recently unveiled to its network: the recruitment, development, and retention of superb and passionate support staff and advisors, the implementation of sales-centric resources and initiatives to help grow advisors’ businesses, and the roll-out of best-in-class technologies developed in-house and with industry-leading technology partners to improve support staff and advisor productivity.